I help you talk to customers, clients, suppliers, partners, and their own staff.

Talk. Machines communicate. People talk.

And when we talk, what we say, how we say it, when we say it and where we say it, reveals who we really are, the nature of our motivations, and our intentions.

We need to talk straight, we need to talk fluently, where and when people are listening.

What I offer

Concept. The thought behind the words. This could be a philosophy of content, a new approach to reaching your audience, or a re-conceptualising of what you do and how you talk about it.

Copy. That stuff copywriters produce when you want the talk to be productive.

Content. Where you let your guard down, where you give back and talk with people about the interests, ideas, and passions you have in common.

How I work

Collaboratively and iteratively.

I prefer to work on a project fee basis. A per project fee means we work through as many iterations as it takes to make us happy. None of this “2 concepts and 2 revisions” guff. You keep digging until you hit gold.

But I’m open to discussing other arrangements.

Let’s get started

Elevate your brand. Strengthen your connection with your audience. Expand your options.

Bring me in for the conceptual digging and straight talking you need, but don't have the time or inhouse skills to produce. Call me during Sydney business hours or send me an email.

A little bit more about me

I write. I think about writing and what we do with it. I’ve done some different things and gathered a variety of skills, but it was always around the writing.

As you can tell from this photo, I am forward looking. And upward looking.

Here’s some nice, unpaid testimonials

SUZANNE BOCCALATTE // DIRECTOR // BOCCALATTE :: James always gets it. Not just big picture but the details and connections as well. And then he’ll do whatever it takes to make the work exceptional.

MATT TAYLOR // DIRECTOR, NARRATIVE STRATEGY // DELOITTE CONSULTING :: James has a broad experience unravelling innovation across many verticals, to which he brings a deep literary knowledge - he can make the mentally nutritious utterly delicious. He is professional and proactive - unafraid to ask the big questions but always respectful of boundaries.

MARK SIMPSON // CREATIVE DIRECTOR // SIXTY40 :: James has a sharp wit and the ability to crystallise complex concepts into the fewest possible words. He also has the willingness to try new things until everyone’s happy.

Brands I have worked with

NAB // MIRVAC // SANITARIUM // WWF // TELSTRA // SUBARU // WESTPAC // MACQUARIE // HSBC // BT // MASTERCARD // NEWS CORP // FAIRFAX // FAIRFAX DIGITAL // NRMA // BRESIC WHITNEY // RAY WHITE // MCAFEE // NBN // TOURISM AUSTRALIA // ARTS NSW // CSIRO // CLIMATE COMMISSION // DEPT OF IMMIGRATION AND CITIZENSHIP // AUSTRALIAN HUMAN RIGHTS COMMISSION // THE AUSTRALIA INSTITUTE

Examples of my work

Wholicious Living for Sanitarium
National Art School Web Site
WWF
Bresic Whitney
Restaurant Australia
My Subaru
Australian Human Rights Commission

Articles and other writings

Hey, Social Media! Get smarter and richer with this one little trick — in which I suggest an alternative to hearts and stars.

Pain-free time tracking for solo freelancers — because you're using a Mac, right? And online time trackers are terrible.

Rotonyms and rotindromes — visual homonyms of no practical use — typographical insights that come from staring too long at keyboards.

The Best Short Form Writing Tool Ever — if you were ever wondering how the sausage is made, here is a glimpse.

Words for Music for Films — short fictions for each track on Brian Eno’s classic album.