I breath life into brands, tell stories people will remember, and communicate with clarity and purpose.
Or hilarity and porpoise. It’s your call.
Brands I have worked on
WWF // TELSTRA // SUBARU // WESTPAC // MACQUARIE // HSBC // BT // MASTERCARD // NEWS CORP // FAIRFAX // FAIRFAX DIGITAL // NRMA // BRESICWHITNEY // RAY WHITE // MCAFEE // NBN // TOURISM AUSTRALIA // ARTS NSW // CSIRO // CLIMATE COMMISSION // DEPT OF IMMIGRATION AND CITIZENSHIP // AUSTRALIAN HUMAN RIGHTS COMMISSION // THE AUSTRALIA INSTITUTE
What I create
Pitches. Good ideas need to start somewhere. My keyboard is that somewhere.
Concepts. Never, never under estimate the power of an idea backed by strategy and determination.
Scripts. Health, finance, tech, science, social, B2B, B2C, G2B, G2C.
Web sites. I like telling a story on a web site. One that closes the gap between what you do and what they’re looking for.
Commercial Literature. That covers just about everything, right?
Ads. Because brevity is the soul of wit and the sponge of time.
What I’ve been up to lately
February already. Copy has been surpassed by content throughout January while everyone worked out their first moves for 2016. I am currently writing a series of articles for a vision focused (ha!) NGO, turning dense research papers into internet friendly blog posts. I love a good paper. Understanding and then communicating complex material to a fresh audience is one of my mad skills. Once these are done I will be back to straplines and branding, two of my other mad skills. Get in touch.
Here’s some nice, unpaid testimonials
MARK SIMPSON // CREATIVE DIRECTOR // SIXTY40 :: James has a sharp wit and the ability to crystallise complex concepts into the fewest possible words. He also has the willingness to try new things until everyone’s happy.
MATT TAYLOR // MANAGING DIRECTOR // THE EXPLAINERS :: James has a broad experience unravelling innovation across many verticals, to which he brings a deep literary knowledge - he can make the mentally nutritious utterly delicious. He is professional and proactive, often leading client meetings - unafraid to ask the big questions but always respectful of boundaries.
SUZANNE BOCCALATTE // DIRECTOR // BOCCALATTE :: James always gets it. Not just big picture but the details and connections as well. And then he’ll do whatever it takes to make the work exceptional.
How I work
Collaboratively and iteratively. And I normally work on a project fee basis rather than for an hourly rate, but I’m amenable to just about anything. A per project fee means we churn through as many iterations as it takes to make us happy. None of this “2 concepts and 2 revisions” guff. You keep digging until you hit gold.
Let’s get started
Elevate your brand. Strengthen your connection with your audience. Expand your options. Bring me in to develop the conceptual and practical communications you need, but don't have the time or staff to produce. Call me during Sydney business hours or send me an email telling me what would turn things around for you.
Articles and other writings
Rotonyms and rotindromes — visual homonyms of no practical use — typographical delusions that come from staring too long at keyboards.
The Best Short Form Writing Tool Ever — if you were ever wondering how the sausage is made, here is a glimpse.
Words for Music for Films — short fictions for each track on Brian Eno’s classic album.
A little bit more about me
Like a stereotypical writer I’ve taken quite a few sidetracks over the years. That computing science degree I thought I finished gave me a deep understanding of, and facility for, technology. The couple of years I spent as a photographer’s assistant inspired an appreciation of the image and what goes into its creation. All the jobs — public servant, proofreader, barista, cheese guy, secretary, fruit picker, online marketer, dishwasher — left their imprint, and together, as if I were their clay, they have left me well-rounded and with a great body of human experience to draw on in my work.