Concepts, content and copy that are engaging, effective and focused on action

I work with you to create concepts, tell stories, and communicate with clarity and purpose.

Or hilarity and porpoise. It’s your call.

What I can write for you

Concepts. Never under estimate the power of an idea backed by strategy and determination.

Pitches. Good ideas need to start somewhere. My keyboard is that somewhere.

Scripts. Health, finance, tech, science, social, B2B, B2C, G2B, G2C.

Web sites. I like telling a story on a web site. One that inspires your visitors into action.

Commercial Literature. That covers just about everything, right?

How I work and how I charge

Collaboratively and iteratively. You’re the expert, I’m the translator and facilitator.

I normally work on a project fee basis rather than for an hourly rate, but I’m amenable to just about anything.

A per project fee means we churn through as many iterations as it takes to make us happy. None of this “2 concepts and 2 revisions” guff. You keep digging until you hit gold.

Let’s get started

Elevate your brand. Strengthen your connection with your audience. Expand your options.

Bring me in to develop the conceptual and practical communications you need, but don't have the time or staff to produce. Call me during Sydney business hours or send me an email telling me what would turn things around for you.

A little bit more about me

Like a stereotypical writer I’ve taken quite a few sidetracks over the years. That computing science degree I thought I finished gave me a deep understanding of, and facility for, technology. The couple of years I spent as a photographer’s assistant inspired an appreciation of the image and what goes into its creation. Each job — public servant, proofreader, barista, cheese guy, secretary, fruit picker, paralegal, online marketer, dishwasher (not in that order) — left its imprint, and together, as if I were their clay, they have left me well-rounded and with a great body of human experience and knowledge to draw on. Which is what you want in the person you are paying to come up with ideas and write them down for you.

Here’s some nice, unpaid testimonials

MARK SIMPSON // CREATIVE DIRECTOR // SIXTY40 :: James has a sharp wit and the ability to crystallise complex concepts into the fewest possible words. He also has the willingness to try new things until everyone’s happy.

MATT TAYLOR // MANAGING DIRECTOR // THE EXPLAINERS :: James has a broad experience unravelling innovation across many verticals, to which he brings a deep literary knowledge - he can make the mentally nutritious utterly delicious. He is professional and proactive, often leading client meetings - unafraid to ask the big questions but always respectful of boundaries.

SUZANNE BOCCALATTE // DIRECTOR // BOCCALATTE :: James always gets it. Not just big picture but the details and connections as well. And then he’ll do whatever it takes to make the work exceptional.

Brands I have worked on

WWF // TELSTRA // SUBARU // WESTPAC // MACQUARIE // HSBC // BT // MASTERCARD // NEWS CORP // FAIRFAX // FAIRFAX DIGITAL // NRMA // BRESICWHITNEY // RAY WHITE // MCAFEE // NBN // TOURISM AUSTRALIA // ARTS NSW // CSIRO // CLIMATE COMMISSION // DEPT OF IMMIGRATION AND CITIZENSHIP // AUSTRALIAN HUMAN RIGHTS COMMISSION // THE AUSTRALIA INSTITUTE

Examples of my work

WWF
Restaurant Australia
My Subaru
Techno Vikings
Australian Packaging Covenant
Australian Human Rights Commission
The Search Party

Articles and other writings

Hey, Social Media! Get smarter and richer with this one little trick — in which I suggest an alternative to hearts and stars.

Pain-free time tracking for solo freelancers — because you're using a Mac, right? And online time trackers are stupid.

Rotonyms and rotindromes — visual homonyms of no practical use — typographical insights that come from staring too long at keyboards.

The Best Short Form Writing Tool Ever — if you were ever wondering how the sausage is made, here is a glimpse.

Words for Music for Films — short fictions for each track on Brian Eno’s classic album.