Brand // Copy // Content that is engaging, effective and focused on action
I work with agencies, production houses and organisations to create concepts, tell stories people will remember, and communicate with clarity and purpose.
Or hilarity and porpoise. It’s your call.
WHY WORK WITH ME
You want people to listen. You want people to understand. You want people to care. You want people to act.
A FEW ORGANISATIONS MY WORK HAS SERVED
WWF // TELSTRA // SUBARU // WESTPAC // MACQUARIE // HSBC // BT // MASTERCARD // NEWS CORP // FAIRFAX // FAIRFAX DIGITAL // NRMA // RAY WHITE // MCAFEE // NBN // TOURISM AUSTRALIA // ARTS NSW // CSIRO // CLIMATE COMMISSION // DEPT OF IMMIGRATION AND CITIZENSHIP // AUSTRALIAN HUMAN RIGHTS COMMISSION // THE AUSTRALIA INSTITUTE
THE VARIETY OF THINGS I WRITE
Scripts. Health, finance, tech, science, social, B2B, B2C, G2B, G2C.
Web sites. I like telling a story on a web site. One that closes the gap between what you do and what they’re looking for.
Commercial Literature. That covers just about everything, right?
Ads. Because brevity is the soul of wit and the sponge of time.
Pitches. Good ideas need to start somewhere. My keyboard is that somewhere.
WHAT I’VE BEEN UP TO LATELY
Through May and June I’ve helped a start-up nail down the messaging in their app bringing marketing and networking power tools to the building industry, argued persuasively against Queensland coal subsidies on behalf of a progressive think tank, shed light on the impressive sustainability initiatives of a multinational media company, re-worked a couple of online videos into TVCs for one of Australia’s biggest insurance brokers, and pitched an almost seven figure radio + online campaign to a major retailer, amongst other edits, revisions, scripts and sites.
IN THE INDUSTRY WE CALL THIS SOCIAL PROOF
MARK SIMPSON // CREATIVE DIRECTOR // SIXTY40 :: James has a sharp wit and the ability to crystallise complex concepts into the fewest possible words. He also has the willingness to try new things until everyone’s happy.
MATT TAYLOR // MANAGING DIRECTOR // THE EXPLAINERS :: James has a broad experience unravelling innovation across many verticals, to which he brings a deep literary knowledge - he can make the mentally nutritious utterly delicious. He is professional and proactive, often leading client meetings - unafraid to ask the big questions but always respectful of boundaries.
SUZANNE BOCCALATTE // DIRECTOR // BOCCALATTE :: James always gets it. Not just big picture but the details and connections as well. And then he’ll do whatever it takes to make the work exceptional.
I prefer to work on a project fee basis rather than for an hourly rate, but I'm amenable to just about anything. A per project fee means we churn through as many iterations as it takes to make us happy. None of this “2 concepts and 2 revisions” guff. You keep digging until you hit gold. Or a gas pipe.
AN A/B TESTED CALL TO ACTION
I’ve left that out. Sometimes you should let people take their own sweet time to act. If you want to talk about working together call me on +61425258490 during Sydney business hours or send me an email.
SHOUT OUTS TO THE STANDOUTS
I love working with these people.
THE EXPLAINERS :: the Miyazaki’s of digital. I’ve written a truckload of scripts for these fine people. Their animation and design chops make me sweat ink producing the scripts that will do them justice. Always a growth experience.
BOCCALATTE :: strategic design overlords. They make good things happen through the power of mind and will. Every time I work with them I get bonus IQ points and my sins forgiven.
SIXTY40 :: creative whirlwind of tsunamis. People come from around the world to hold their buckets under the waterfall of their creative outpourings. Working with them is always a consciousness expanding blast.
MELD STUDIOS :: experience/service design mavens. Smarter than a boatload of whips, they’re the competitive edge behind some of your favourite blue chips. I just pretend I can keep up with them.
Advice for the contrary: don't google well-thumbed thesaurus.